EP 06: Rebecca Richardson - Winning Content Strategy, Starring You
“You should be yourself in whatever medium that is...if that's video on Instagram, or if that's video on TikTok or whatever, find some other lenders, find some other people that are in your field. Follow them. See what they do. Reach out to them - most of us are, you know, fine to collaborate and do all of that - and then start creating, just start creating. Because if you don't create, if you don't put that message out there, people can't see the real you."
When was the last time you stepped outside of the traditional marketing methods of your industry? Whether you're just starting out with video content or you're ready to try a new platform, the key to making it work is keeping your identity at the center.
Rebecca Richardson also known as "The Mortgage Mentor" is a legendary mortgage lender in Charlotte, North Carolina who specializes in simplifying the lending process for her clients and creating dynamic content to spread vital information and boost her brand.
On this episode of the Loans on Demand Podcast, Luke and Rebecca cover the process (and necessity) of becoming your most authentic self in your own marketing, matching the right media platform to the strategy you want to use to get information to your audience, and the specifics of how she plans, creates, and distributes her unique video content. Tune in for an interview that will give you an entirely new perspective on content strategy with your own individual twist.
What You’ll Learn:
- How Rebecca closed the gap that technology has created between her and her clients to help them know, like and trust her instantly
- Why video-only platforms like TikTok, as engaging as they are, aren’t always an effective tool to get your message out
- What you need to know about how content gets seen and recommended to people through algorithms on social media platforms
- And much more!
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