EP 11: Casey Knowles - Basing Your Business In True Value
“The right attitude when you meet somebody, I’ve found, that works every single time - as soon as you meet somebody, you start figuring out, “What can I do to help this person out?” Because I feel that if I'm always thinking like that, I don't think anybody can replace me. Because if I am providing value all the time, like, it would cost them money to get rid of me.” Casey Knowles
What makes a loan officer thrive? We all look up to industry idols or favored mentors, and we usually imagine that they built their success on some secret strategy or tool that we haven’t mastered yet. But the key to all that prosperity is usually much more straightforward: they just made themselves irreplaceably valuable.
After a short semi-retirement, Casey Knowles realized that he would have to change his entire approach to succeed in today’s mortgage business. Starting solo, Casey began picking up loans where he could and quickly built an elite team of loan officers that helped him take his business to unforeseen heights within a year.
On this episode of the Loans on Demand Podcast, Luke and Casey dive deep into how Casey took his business from no resources, contacts, and traction to $100 million a year. The way to good agent relationships is shutting down your ego long enough to figure out how you can give to your people (and what you can learn from them) and strategies to help you focus on simply getting a loan every day. Listen in to redefine the word “value” in your business so you can start giving actual value and reaping the rewards.
What You’ll Learn:
- How Casey created the value he needed to forge lucrative real estate relationships from the ground up
- What Casey’s mentor taught him about cultivating a healthy relationship with your work and finding the right “who” to help you reach your goals
- Why finding buyers (however you have to do it) is one of the most valuable actions you can take to kickstart your business’ momentum
- And much more!
Favorite Quote:
“The right attitude when you meet somebody, I’ve found, that works every single time - as soon as you meet somebody, you start figuring out, “What can I do to help this person out?” Because I feel that if I'm always thinking like that, I don't think anybody can replace me. Because if I am providing value all the time, like, it would cost them money to get rid of me.”
- Casey Knowles
Connect with Casey:
How to Get Involved:
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