EP 16: Eric Braun — Hacking Instagram (And Driving $40 Mil In Production Because Of It)
“I started to look at relationships as a currency, right? Let me just develop as many relationships as possible. And that took out a lot of the fear and the unwillingness to cold email, cold DM and cold call because it was more so like, ‘I'm reaching out to this guy because he looks like a cool dude and I want to be his friend and who cares if he sends me business? It took a lot of the pressure off. And then it became something that I wanted to do.”
Eric Braun, more commonly known online as Not Your Average Lender, is a loan officer out of New York who did just under $40 million in production for 2020. Having gotten started in the business five years ago at the ripe old age of 20, today he’s been licensed for just three years and already has a processor, an assistant and a loan coordinator working for him. But success didn’t find him overnight.
“Everybody sees me as the, you know, overnight success. But that's not my story at all,” he said.
Eric first entered the business as a telemarketer for a loan officer and thought for a while that the job was a temporary one before he ultimately transitioned into becoming an EMT. But despite how grueling the telemarketing gig was, he realized there was potential for him in the mortgage industry — lots of it. He decided to get licensed as a loan officer and build a brand for himself on Instagram. It took about two years of consistent, daily posting for him to start seeing results, but the results did come. Today he has about 14K followers on Instagram alone, and he credits the platform with helping him carve out space in the industry.
On this episode of the Loans on Demand Podcast, Luke and Eric talk about the tools that helped him build his online presence and the shortcuts he recommends taking for people who want to do the same.
What You’ll Learn:
- How, after starting out as “anti-Facebook” and building his presence on Instagram exclusively, Eric’s perspective on social media marketing has evolved
- How he takes the online offline and drives real, lucrative results from his marketing
- How he’s approaching this “very weird market” we’re in
- And much more!
Favorite Quote:
“I started to look at relationships as a currency, right? Let me just develop as many relationships as possible. And that took out a lot of the fear and the unwillingness to cold email, cold DM and cold call because it was more so like, ‘I'm reaching out to this guy because he looks like a cool dude and I want to be his friend and who cares if he sends me business? It took a lot of the pressure off. And then it became something that I wanted to do.”
— Eric Braun
Connect with Eric:
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