EP 23: Reed Letson - How to Attract the Right Attention
"You want to add in some of your personality, because at the end of the day, okay, I'm a broker. We got the best rates, whatever. There's also I don't know how many brokers just in Colorado Springs, right?... And so, what makes me different from the rest of the brokers out there? It's going to be, 'Are they going to relate better to me versus the other person?'" - Reed Letson
What is it about your business that makes your ideal client stop and take notice? The fact is, if you're not producing strong content for the right platforms, you're selling yourself short.
Reed Letson is the CEO and founder of Elevation Mortgage, a lending company that stands out for its exceptional commitment to, and focus on, the borrowers it serves.
On this episode of the Loans on Demand Podcast, Luke and Reed dig into Reed's game-changing content strategy, bringing your unique personality into every piece of your marketing (even if you aren't actually doing it), and leveraging social media interactions to build actual relationships with your client base. Listen in for some quick, easy action steps that will level up your visibility, and the quality of your leads, faster than you thought possible.
What You'll Learn:
- What hiring a VA has done for the growth of Reed's business – and for his own bandwidth
- How to filter your leads to zero in on only the people you want to work with, simply by being yourself
- Why hiring the people you need before you need them is the best move
- And much more!
Favorite Quote:
"You want to add in some of your personality, because at the end of the day, okay, I'm a broker. We got the best rates, whatever. There's also I don't know how many brokers just in Colorado Springs, right?... And so, what makes me different from the rest of the brokers out there? It's going to be, 'Are they going to relate better to me versus the other person?'" - Reed Letson
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