EP 19: Shayne Hillier — Mastering The Art Of Conversion In Real Estate Marketing
“At the end of the day, if you can convert one lead into $15,000 or into $25,000, you need to look at the ROI as opposed to what it's costing you every single month to generate leads. It’s the opportunity. The more opportunities you create, the more conversations you create per cell. And the more deals you're going to get out of those conversations. A lot of people just don't understand that.”
Four years ago, Shayne Hillier was in a tight spot. He was in a lot of debt, and he and his wife — who was pregnant at the time — had taken out several mortgages. They were also going through a lawsuit, his credit cards were maxed out, and he’d lost several contracts with big customers. He needed a new path, and he needed one sooner versus later.
At the same time, he’d started doing some marketing for his wife, a licensed real estate agent. From there, he began helping the brokerage she was working on and next was introduced to the regional brokerage owners. Ultimately, he started doing marketing for brokerages across the region, and he began coaching other real estate agents and marketing agencies on his tactics, too.
Today, Shayne is bringing his learnings to a broader audience as the co-founder of the 16,000 members-strong Real Estate Marketing Conversion Mastery group on Facebook. He’s also built up a Real Estate Marketing Conversion Academy program, helping hundreds of real estate agents and others in the real estate industry learn how to better generate leads, follow up with those leads, and convert them into actual customers.
On this episode of the Loans on Demand Podcast, Luke and Shayne talk about the lead generation and conversion lessons that too many in the industry fail to incorporate.
What You’ll Learn:
- The broken-down value of a converted lead, according to a case study done by Shayne
- Why Shayne believes the opportunity for better real estate marketing is “massive”
- How to create a customer worth more than the commission you’re receiving
- And much more!
Favorite Quote:
“At the end of the day, if you can convert one lead into $15,000 or into $25,000, you need to look at the ROI as opposed to what it's costing you every single month to generate leads. It’s the opportunity. The more opportunities you create, the more conversations you create per cell. And the more deals you're going to get out of those conversations. A lot of people just don't understand that.”
— Shayne Hillier
Connect with Shayne:
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